KPI Business Services Ltd
Search Engine Optimisation: the key to business online success
In this day and age the web ought to be an accessible as well as successful supplement to businesses’ marketing techniques. Therefore SEO (search engine optimisation) is an essential marketing strategy for businesses to make use of in order to make more business from the net.
SEO along with web marketing is much more complicated than basic submissions to search engines. To obtain greater volumes of website traffic, your website needs to be SEO engineered for searching. It is unusual that sites will get to the top of search engine results positioning by accident, especially on the more competitive keyword phrases. Page 1 rankings are most likely the product of well employed search engine optimization techniques.
Do you know how well your site is set up for SEO success?
Search Engine Optimization is the practice of modifying a website so that it is Search Engine Friendly. Search Engines, for instance Google or Yahoo! send out computer programs called “spiders” or “robots” to scan your web site. If a website can be properly read by the spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). Search is big news. Basically - if you are not finding your site at the top end of Google on searches relevant to your company, your search engine optimization is letting you down and you're missing out on valuable sales.
Whilst you deals may be better, your prices lower and your service superior, if people can't find your offerings quickly and easily then to put it bluntly - you don't exist. With 80% of people who search online never venturing beyond the first page of search returns and 50% of them only likely to visit sites listed within the top 5, you have a small window of opportunity. It's important to do all you can to be sure that you are there too. Cue SEO.
Organic SEO, also known as natural search engine optimization, refers to listings of search returns you see when you enter a search query. Your organic rankings can't be influenced by bidding on search terms (PPC) or buying sponsored links. Only search engine optimzation can influence them. Google assesses a search query and returns what it considers to be the most relevant pages based on its search algorithm (a set of more than 200 'signals' that it uses to match queries with pages stored in its index).
Search engine optimisation needs time and it needs commitment. Most of all it needs a considered and professional approach. Here are the 3 all important facets of SEO that when applied with experience and expertise are almost guaranteed to boost ROI.
1. On page SEO - refers to optimization that takes place on your web site for example applying appropriate meta tags, keywords and content to your homepage as well as web pages.
2. Off page SEO - is the term for any kind of work you do that encourages links to your site, for example from online articles, press releases or even editorials. Inbound links are vital and also links from well-trusted and well-ranked sites can play an important role in elevating your site above the competition.
3. Conversion. It's all very well attracting traffic to your website, but unless you are able to convert that traffic then the whole process is a waste of time. A frequently overlooked yet essential aspect of effective search engine optimization is conversion. Well designed landing pages lead to visitors completing calls to action for example placing an order, renewing a subscription or casting a vote.
Do not take chances with your business online- make sure that your site enjoys proper search engine optimisation visit website.
SEO along with web marketing is much more complicated than basic submissions to search engines. To obtain greater volumes of website traffic, your website needs to be SEO engineered for searching. It is unusual that sites will get to the top of search engine results positioning by accident, especially on the more competitive keyword phrases. Page 1 rankings are most likely the product of well employed search engine optimization techniques.
Do you know how well your site is set up for SEO success?
Search Engine Optimization is the practice of modifying a website so that it is Search Engine Friendly. Search Engines, for instance Google or Yahoo! send out computer programs called “spiders” or “robots” to scan your web site. If a website can be properly read by the spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). Search is big news. Basically - if you are not finding your site at the top end of Google on searches relevant to your company, your search engine optimization is letting you down and you're missing out on valuable sales.
Whilst you deals may be better, your prices lower and your service superior, if people can't find your offerings quickly and easily then to put it bluntly - you don't exist. With 80% of people who search online never venturing beyond the first page of search returns and 50% of them only likely to visit sites listed within the top 5, you have a small window of opportunity. It's important to do all you can to be sure that you are there too. Cue SEO.
Organic SEO, also known as natural search engine optimization, refers to listings of search returns you see when you enter a search query. Your organic rankings can't be influenced by bidding on search terms (PPC) or buying sponsored links. Only search engine optimzation can influence them. Google assesses a search query and returns what it considers to be the most relevant pages based on its search algorithm (a set of more than 200 'signals' that it uses to match queries with pages stored in its index).
Search engine optimisation needs time and it needs commitment. Most of all it needs a considered and professional approach. Here are the 3 all important facets of SEO that when applied with experience and expertise are almost guaranteed to boost ROI.
1. On page SEO - refers to optimization that takes place on your web site for example applying appropriate meta tags, keywords and content to your homepage as well as web pages.
2. Off page SEO - is the term for any kind of work you do that encourages links to your site, for example from online articles, press releases or even editorials. Inbound links are vital and also links from well-trusted and well-ranked sites can play an important role in elevating your site above the competition.
3. Conversion. It's all very well attracting traffic to your website, but unless you are able to convert that traffic then the whole process is a waste of time. A frequently overlooked yet essential aspect of effective search engine optimization is conversion. Well designed landing pages lead to visitors completing calls to action for example placing an order, renewing a subscription or casting a vote.
Do not take chances with your business online- make sure that your site enjoys proper search engine optimisation visit website.
